Industrial Sales Institute empowers your industrial sales team with training workshops that build skills, confidence, and sales performance.
Unlock Your Team Potential
About
With over 25 years of driving sales performance across Canada and Europe, I help industrial sales teams sharpen their approach, uncover missed opportunities, and turn more conversations into results.
Whether your team is struggling with inconsistent performance, weak prospecting, or difficulty differentiating your offering, I provide practical, hands-on training designed around the realities of industrial sales.
I work with your team from start to finish to strengthen their skills, confidence, presentation skills and performance.
Let’s connect and identify where your team can improve - and where your next opportunities are waiting.
Who our training is built for: Outside and Inside Sales Representatives, Sales Managers, Business Development Representatives, Sales Directors, VP of Sales
Training Sessions and Services
Building Customer Relationships That Win
Turn business relationships into opportunities
- Learn to earn trust faster and become a more valuable partner to your customers
- Strengthen relationships to increase retention, loyalty, and account growth
- Map your relationship ecosystem to uncover new opportunities, influence, and connections
The Trusted Technical Sales Professional
From salesperson to trusted advisor
- Learn to ask better technical questions, build long-term customer relationships, and handle objections
- Understand what builds trust and become a trusted advisor customers can turn to
- Shift from selling products to consulting on solutions
Presenting With Confidence
Master the sales presentation
- Present with confidence and impact, delivering presentations that keep customers engaged
- Turn tough questions into opportunities to demonstrate expertise
- Build the presence and confidence required to win the room
Selling Beyond The Product
Turn value into your competitive advantage
- Learn to differentiate from competitors beyond your price point
- Uncover core business challenges and connect your business value to measurable business outcomes
- Understand why customers buy more than equipment
Request A Custom Training Session or Workshop
Customize your experience
My team will build a training session tailored to your team's specific challenges, skills, and goals. We also provide targeted workshops to compliment any existing or new presentations, to further upskill your team.
Consulting Services
Working together to drive growth
Together, we'll identify your biggest sales challenges, uncover the barriers to growth, and develop practical strategies to overcome them.
What Clients Are Saying
“Our team learned a lot from the Building Customer Relationships That Win presentation. We especially liked the practical examples and the way you connected technical details with real sales scenarios. Very useful and definitely worth our time, thank you! We’ll be putting these relationship-building strategies into practice to create stronger customer connections and more meaningful conversations.”
— ANGELO CAMPOSEO |
Lens Equipment Company
“Thank you for a great session on The Trusted Technical Sales Professional. The presentation was very clear, practical, and easy to follow, with examples that brought the concepts to life. We’re looking forward to applying these techniques in our customer conversations and using them to build greater trust throughout the sales process.”
— EVGENIY KOZLENKOV |
Handyone Service
“We really enjoyed the Selling Beyond The Product session. You made complex topics simple and easy to understand, and the practical tips were very helpful. The presentation was engaging and provided a very valuable learning experience for our team. We’ll apply these ideas by shifting our conversations beyond the product and focusing more on the value we can create for our customers.”
— DON FREDETTE |
Simcoe Compressors
“Thank you for such a great presentation on The Trusted Technical Sales Professional. It was informative without being overwhelming, and the real-life examples made it much more interesting. We came away with some useful ideas that we can actually apply in our work. We’ll use these approaches to strengthen our credibility and build customer trust further.”
— ANDREW MILLS |
Mills Technical Group
Frequently Asked Questions
How quickly can you deliver presentations to my company?
Existing training sessions can be delivered within 5 business days. Customized training sessions can be delivered within 15 business days.
Do you customize presentations?
Absolutely. Presentations can be tailored to your market, customer profile, internal capabilities and the specific challenges and goals of your sales team.
Who is your training designed for?
Anyone on your team who is looking to strengthen their sales approach, including your outside and inside sales representatives, sales managers, business development representatives, sales directors, and VP of Sales.
How long is each training session?
Each training session is 45-60 minutes long.
Can a training session be transformed into a workshop?
Yes, my team works directly with you to understand your core priorities, and build a targeted hands-on workshop to complement each training session.
Do you offer virtual and in-person training?
Yes. While I prefer in-person training because it creates greater connection, engagement, and interaction with your team, virtual training is also available for teams that prefer a remote format.
How does your training differentiate from other sales programs?
With experience across both the Canadian and Eurasian markets, I bring a broad and unique perspective on how customers think, buy, and make business decisions. Canada's diverse sales landscape means your team may work with customers across industries, regions, ethnicities and business cultures - each with different needs and expectations.
I help assess where your sales team’s performance can improve, and determine the training that will guarantee their greatest professional growth.
When should a company engage your consulting services?
When your sales team is facing challenges that aren't being solved through training alone. Whether you're experiencing stalled growth, inconsistent sales performance, difficulty differentiating from competitors, or challenges converting opportunities, consulting can help identify the root causes and determine the right path forward.
We'll work with you to understand what's happening, uncover the barriers impacting performance, and develop practical strategies to address them.
How do I get started?
Visit the “Contact Us” section to get in touch. I look forward to connecting with you!
Contact Us - Let’s Work Together
Ready to take your sales to the next level? Reach out for a complimentary consultation and learn how our services can advance your goals.